The new brand Vysoko-vysoko (Sky-high) has just appeared on the market, but has already become a legend which is widely discussed. It has won gold and silver awards at several Russian and CIS advertising festivals:White Square, KIAF and Honest Advertising Festival. The brand identity and packaging design were created by Depot WPF branding consultancy.
When working on this project, Depot WPF paid attention to a topical problem: at the moment in Russia almost all kinds of milk available in stores have extended storage period. As a result Russian consumers believe in supermarkets it’s impossible to buy genuine, true milk – with natural taste and without preservatives.
To highlight the naturalness of Vysoko-vysoko, the agency created a bright and emotional brand associating with childhood. We show that the world in childhood is enormous, bright and fairy. And everything in it is simple and true. Reminding people that milk is a drink from childhood we recreate the image of a sincere, promising and true product - says Alexey Fadeev, creative director of Depot WPF.
Vysoko-Vysoko gives us opportunity to look at the world with the child’s eyes. Its naming, water-colour graphics of illustrations styled as if they were drawn by a child, stories from our childhood – all these elements emphasize romantic, airy and tender brand character.
Vysoko-Vysoko range includes more than 50 SKU. The products has already appeared on the store shelves in Moscow and St.-Petersburg.