The Dieline: Garnacha Centenaria Wine

12.08.2014 The Dieline

The Dieline — самый известный в мире ресурс о дизайне упаковки — опубликовал очередной проект Depot WPF. На этот раз редакция обратила внимание на бренд испанского вина, разработанный в нашем агентстве.

Depot WPF worked with wine producer Crianzas y Viñedos R. Reverte to create packaging that defies the conservative category of premium wines by re-orienting their wine label into a frame rather than a focal point. 

“We tend to see the most obvious things, neglecting the essence. We choose wine looking at its bottle and label. Our simple and straightforward metaphor moves the focus of the consumers’ attention from the label to content." - Depot WPF’s senior art director Alexandr Zagorsky.

The labels are decorated with classic illustrations by Vadim Briksin and calligraphy inspired by medieval engravings--a beautiful celebration of iconic drawing and elegance.