Ten innovative concepts will be featured as part of Project 2020: The Consumer Experience at PACK EXPO Las Vegas 2011 (September 26-28; Las Vegas Convention Center).
Now in its second year, this special component of The Brand Zone (Lower South Hall) challenges the design community to envision how packaging will drive consumer purchasing decisions a decade from now.
Prototypes of the finalists’ concepts will be displayed by EskoArtwork, the software partner for Project 2020: The Consumer Experience, in Booth #5449.
One concept will be named the Grand Prize Winner by a panel of judges and receive the Complete Studio Bundle from EskoArtwork. The remaining finalists will receive copies of Studio Designer, EskoArtwork’s 3D visualization plug-in for Adobe Illustrator.
The Grand Prize Winner will be announced on September 26, 2011.
Judges include representatives from PMMI; Julie Okon and John Lyons from media partner Package Design magazine; Andrew Dent, Vice President, Libraries and Materials Research, Material ConneXion and Maider Irastorza, Director of Consulting, Material ConneXion; and ABI, PMMI’s marketing public relations partner.
- Concept: ECOBAG
Submitted By: Depot WPF
This isn’t your typical paper shopping bag! While the bag itself is durable for multiple uses, built-in seeds add a whole new dimension. Instead of simply recycling the ECOBAG with other paper products at the end of its life, consumers can plant the bag to generate a small patch of grass, chamomile or clover.