Minskoblproduct has launched a new dairy brand for the Russian market called Vysoko-Vysoko (or Sky-high). Its brand identity and packaging design were created by Depot WPF branding consultancy.
To highlight the naturalness of Vysoko-vysoko, Depot WPF created a bright and emotional brand associated with childhood.
"We show that the world in childhood is enormous, bright and fairy," said Alexey Fadeev, creative director of Depot WPF, "and everything in it is simple and true. Reminding people that milk is a drink from childhood, we recreated the image of a sincere, promising and true product."
The Vysoko-Vysoko range includes more than 50 SKUs. The products have already appeared on store shelves in Moscow and Saint Petersburg.