The attention of innovators with original methods, and creation of fashionable cosmetic line. New way of communication with the audience and using internet resources as a promotion. We have developed a system of clear symbols that illustrates the influence of the product. Usually, the appointment of the option is written by the small print on the front side. In our case, black and white drawings eloquently and succinctly convey the essence of the product. Each pack has its individual version and maintains unified logic for the entire range. Itself, this approach was the basis of identity for the brand. All the information about producer, mode of application partly stays on the backside and on the list, that is attached to the pack.