Epica Awards: результаты 2011

08.02.2012 Epica Awards

CAT 40 - Graphic Design (PAC)

Dizao Organics

Agency (city): Depot WPF (Moscow)

Creative Director(s): Alexey Fadeev

Art Director(s): Lyudmila Galchenko

Pre-press Specialist: Kurban Kurbanmagomedov

Short explanation

We were asked to create a trendy line of skin care products targeting consumers keen on innovative packaging. To solve this problem we have developed a system of symbols showing the basic quality of each product of the range.

Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity.

All information about the producer and the method of application is placed either on the back panel of the packaging or on a label attached to it.

Description

A trendy line of skin care products targeting consumers keen on innovative packaging. 
Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity.

BRONZE

CAT 42 - Packaging Design (PAC)

EcoBag

Agency (city): Depot WPF (Moscow)

Creative Director(s): Alexey Fadeev

Copywriter(s): Ekaterina Lavrova

Designer: Vera Zvereva

Designer: Yulia Zhdanova

Designer: Maria Mordvintseva

Strategic Manager: Olga Chernokova

Pre-press Specialist: Kurban Kurbanmagomedov

Short explanation

We have designed a brand-new shopping bag which is not just nature-friendly… but pure nature itself! The average person throws away about 300 plastic and paper bags per year. Most plastic bags will end up in a landfill decomposing for centuries (it takes up to 1,000 years in general). What if we turned the troublesome product into an ecological one? The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rain and turn into a small lawn of grass, camomile or clover.

Description

Meet the brand-new shopping bag which is not just nature-friendly… but pure nature itself!

The average person throws away about 300 plastic and paper bags per year. Most plastic bags will end up in a landfill decomposing for centuries (it takes up to 1,000 years in general). What if we turned the troublesome product into an ecological one?

The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rain and turn into a small lawn of grass, camomile or clover.

BRONZE

CAT 42 - Packaging Design (PAC)

Dizao Organics

Agency (city): Depot WPF (Moscow)

Creative Director(s): Alexey Fadeev

Art Director(s): Lyudmila Galchenko

Pre-press Specialist: Kurban Kurbanmagomedov

Short explanation

We were asked to create a trendy line of skin care products targeting consumers keen on innovative packaging. To solve this problem we have developed a system of symbols showing the basic quality of each product of the range.

Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity. All information about the producer and the method of application is placed either on the back panel of the packaging or on a label attached to it.

Description

A trendy line of skin care products targeting consumers keen on innovative packaging.