A beautiful Heinz Ketchup packaging attempting to look like a traditional brown paper shopping bag full of tomatoes. Amazing how a modern day pouch packaging solution has been made to look like something from the past. Supported by a weaved straw handle, which provides the final touches as a paper bag. Additionally finished off with a delightful typographic solution which frames the Heinz's identity. Very impressive indeed.
Designed by Depot WPF, Moscow